{"id":1004,"date":"2020-10-09T13:39:05","date_gmt":"2020-10-09T13:39:05","guid":{"rendered":"http:\/\/shoptimizer.local\/?page_id=848"},"modified":"2026-06-24T13:15:11","modified_gmt":"2026-06-24T13:15:11","slug":"about","status":"publish","type":"page","link":"https:\/\/willitsports.us\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1004\" class=\"elementor elementor-1004\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28d7a9a8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28d7a9a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585bfc6d\" data-id=\"585bfc6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35cbf0ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35cbf0ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26a1609a\" data-id=\"26a1609a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64a60170 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"64a60170\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6d1332 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a6d1332\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adventure Without Limits.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e46791d e-flex e-con-boxed e-con e-parent\" data-id=\"e46791d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1302b elementor-widget elementor-widget-heading\" data-id=\"cd1302b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WHO WE ARE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9067cc2 elementor-widget elementor-widget-text-editor\" data-id=\"9067cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"x-block-text p-break-words rte pt-2 pb-2 leading-tight text-[rgb(var(--colors-text))] anm-fade-element is-visible\"><div class=\"rte\"><p>WILLIT is an outdoor apparel brand designed forwomen ofallshapes who seek performance, comfort,and confidence in nature. We celebrate authenticity,strength, and adventurous spirits, creating gear thatempowers women to move freely and explore boldly.<\/p><\/div><\/div><div class=\"x-block-text p-break-words rte pt-2 pb-2 leading-tight text-[rgb(var(--colors-text))] anm-fade-element is-visible\"><div class=\"rte\"><p>Since our founding in 2019, we have built a communityof women who embrace the outdoors with joy. Everypiece of WILLIT apparel is thoughtfully crafted tobalance professional performance, true-to-body fit,and modern design,reflecting our commitment toinclusivity, functionality, and accessibility for allwomen.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35494b e-grid e-con-boxed e-con e-parent\" data-id=\"a35494b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17ec309 e-con-full e-flex e-con e-child\" data-id=\"17ec309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba1855 elementor-widget elementor-widget-image\" data-id=\"6ba1855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"507\" src=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_careful_selection_of_fabric.webp\" class=\"attachment-large size-large wp-image-18683\" alt=\"\" srcset=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_careful_selection_of_fabric.webp 750w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_careful_selection_of_fabric-300x203.webp 300w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_careful_selection_of_fabric-441x298.webp 441w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_careful_selection_of_fabric-150x101.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3d3d75 e-con-full e-flex e-con e-child\" data-id=\"c3d3d75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0452601 elementor-widget elementor-widget-heading\" data-id=\"0452601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting Quality in Fabric<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73ea5b elementor-widget elementor-widget-text-editor\" data-id=\"e73ea5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our commitment to quality begins with the careful selection of high-quality fabrics. WILLIT outdoor apparel is crafted from materials that not only shield you from the elements but also adapt to your movements. Moisture-wicking, breathable, and durable \u2013 our fabrics embody the fusion of functionality and style.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a9df57 e-con-full e-flex e-con e-child\" data-id=\"6a9df57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e644a elementor-widget elementor-widget-heading\" data-id=\"42e644a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Designing for the Explorer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d488de elementor-widget elementor-widget-text-editor\" data-id=\"1d488de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>WILIIT takes pride in designs that are as dynamic as your adventures. From the drawing board to the trails, our team of designers meticulously combines form and function, ensuring that each piece not only looks good but also serves a purpose. Our apparel is a reflection of your spirit \u2013 bold, resilient, and always ready for the next challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9fc350 e-con-full e-flex e-con e-child\" data-id=\"f9fc350\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8dba elementor-widget elementor-widget-image\" data-id=\"efa8dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"900\" src=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile.webp\" class=\"attachment-large size-large wp-image-18804\" alt=\"\" srcset=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile.webp 750w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile-250x300.webp 250w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile-441x529.webp 441w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile-300x360.webp 300w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/Gear_up_for_Outdoor_Collection_mobile-150x180.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d35c991 e-con-full e-flex e-con e-child\" data-id=\"d35c991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8800e59 elementor-widget elementor-widget-image\" data-id=\"8800e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"507\" src=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_performance_sportswear.webp\" class=\"attachment-large size-large wp-image-18998\" alt=\"\" srcset=\"https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_performance_sportswear.webp 750w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_performance_sportswear-300x203.webp 300w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_performance_sportswear-441x298.webp 441w, https:\/\/willitsports.us\/wp-content\/uploads\/2026\/06\/willit_performance_sportswear-150x101.webp 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9763a7c e-con-full e-flex e-con e-child\" data-id=\"9763a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8f730 elementor-widget elementor-widget-heading\" data-id=\"8a8f730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance Beyond Boundaries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3669b26 elementor-widget elementor-widget-text-editor\" data-id=\"3669b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Performance is at the heart of every Willit product. Whether you are conquering mountain peaks or navigating the urban jungle, our outdoor apparel is engineered to empower your journey. From advanced insulation to strategic ventilation, we\u2019ve got you covered, no matter where your path leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us Adventure Without Limits. WHO WE ARE WILLIT is an outdoor apparel brand designed forwomen ofallshapes who seek performance, comfort,and confidence in nature. We celebrate authenticity,strength, and adventurous spirits, creating gear thatempowers women to move freely and explore boldly. Since our founding in 2019, we have built a communityof women who embrace the outdoors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth-no-heading.php","meta":{"footnotes":""},"class_list":["post-1004","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/pages\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/comments?post=1004"}],"version-history":[{"count":4,"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/pages\/1004\/revisions"}],"predecessor-version":[{"id":20359,"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/pages\/1004\/revisions\/20359"}],"wp:attachment":[{"href":"https:\/\/willitsports.us\/index.php\/wp-json\/wp\/v2\/media?parent=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}